You probably know that a domain name is a name given to a web site or email account. Because IP addresses mark individual computers, the domain name is usually much easier to remember as it can be a catchy phrase or an on target description of what the web site has to offer. In this day and age, the game of domain name selection is heated and often times a demanding field.
What does an effective domain name get you, anyway
You may ask yourself why is it so very important to have a good domain name for your web site. Besides being the best way to attract your customers, it is one of the best ways to have customers remember you. The returning customer is after all the best one to have. Yet, many web sites fail at this point simply because there are so many other, just as good if not better, web sites out there. Having a good, on target domain name is necessary for name recognition.
Finding Your Domain Name
Just like writing a jingle for a commercial, having an effective domain name should be something that people will remember. Catchy phrases or very targeted phrases can be the best way to get the attention of the user. More than likely, the first time they find you will be through advertisements or through a web search. But, once they are there, getting that domain name into their heads for next time is necessary.
But, its not really that easy. There is huge competition of domain names and many times you will find that the good ones are already taken. But, when you get creative and think outside of the box you can really find the right niche and make your domain name the next one to be remembered.
There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try goog ling for domain names and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site all are good sources of this information.
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To start off with, let's move away from technical details/complications of free web hosting (we will come to them later in the article) and let's look at it from a financial point of view. Why would a web hosting company provide their services for free? Why would they spend their valuable resources and not ask for anything in return?
There are several concrete reasons and well-defined benefits for the providers of free web hosting plans.
I read and hear a lot of opinions on this subject. A number of authors have debated that the web hosting providers are earning huge amounts of money from ads placed on their clients' websites. Others have an exact opposite opinion and question "over-the-roof" profits. The truth, as always, is somewhere in between. The profit is there, but it is very moderate. Many hosting companies providing free hosting services have closed down during the tough times when the banner ads market was spiralling down. Nevertheless, many of them are still active today and if you are looking to host your website with one of them, keep in mind the following reasons why web hosting is provided for free.
1) Free ads - you are likely to have banners and/or pop-up ads on your homepage and potentially on all of your pages.
2) Bridge to paid hosting - new web hosting providers often "recruit" their new clients via offering free web hosting services first. The most common model is - "try us first and then pay". Makes sense, right? Unfortunately, after a short period of time, the provider will notify its "free" client base that from tomorrow their services will no longer be free with the assumption that some users would be lazy to go search for another hosting provider (very common trick).
3) Polishing up technical knowledge - many new web hosts offer free hosting just to get "guinea pigs" to test out their services/increase technical knowledge etc. Site security, sound and knowledgeable technical support, uptime and the rest of important features are questionable and not guaranteed.
Apart from the main (and only?) advantage of free web hosting - no cost, there are numerous disadvantages that you need to be aware of before you sign up.
First of all, search engines will often ignore your website (will not index the pages) from free web hosts and even if they would, they would rank them very low. This is a huge disadvantage.
Secondly, your visitors might question your credibility! With free web hosting, web link for your website will look like: http://yourwebiste.companyXYZ.com/ where companyXYZ.com is the company providing the free hosting services. This does not give the professional appearance and the seriousness about your business will be questionable.
You are likely to encounter forced advertisement in the form of banners/pop-up ads on all of your pages. There is no guarantee that your website will not be removed (temporarily or permanently) without any warning. You might either lose your website completely without being able to recover any of your data or incur quite a bit of downtime. If you decide to move to another host, keep in mind that the process of transferring your website to another host will not be instantaneous. A website has to be online 24/7 with no downtime (FamiliarHosting gives 99.9% guarantee of uptime) if you want to keep your users/customers.
Also, with free web hosting you will not be able to upload custom error pages. For example, a 404 error is shown when a page is not found. With a paid web hosting you will be able to customise every error page and give instructions/redirect your visitors who erroneously type in the invalid URL. On a free web hosting account the visitor will be shown the web hosting company's error page and will not see any guidance/instructions as to how to find what they searched for. Your visitor (potential client/user!) might leave.
Customer/technical support, if at all available, might be very poor if non-existent. Whether you are experiencing technical issues with your website or simply require support, being able to direct your questions and get a solution fast from a knowledgeable/technically sound team is always beneficial for you and for your website visitors.
Free web hosting will unlikely conduct daily back-ups for you and make them available to you on request.
I would suggest that for the reasons highlighted above (and many more that have not been discussed in this article) to think carefully about your web host and opt for low cost (budget) web hosting instead such as FamiliarHosting .
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When you are going to purchase a domain name, you want to make sure that you are choosing the right domain name for your website. Good domains are becoming scarce by the day to find. When you happen to find a good domain name that is available, you better hurry and register it. This domain will then become one of your assets. You have to think of what you plan on doing with your site in the future
If you have not decided on a name for your website or a domain, you might want to think about if you want to create a brand for your business. You might be asking yourself what is a brand. A brand consists of things that are associated to a person, company or a service. Think of the brand Amazon. You probably associate the brand Amazon with books. Now Amazon is known for not only selling books, but selling many different products. Think about the domain of Google. This started out as something so simple that now means so many different things. If you want to start your own brand, try to think of something unique that you will be able to build with.
If you have a website that is niche related, you might want to consider buying a generic domain name. Your generic domain name should include target keywords. While there is no evidence that suggests that Google or other search engines take the keywords in a domain into consideration when ranking, studies have shown that people are more likely to click on a search engine listing that has a domain name that includes keywords that they are searching for.
If you are trying to find a domain name that you can create a brand with, you might find it difficult to include your target keywords in the domain. If adding a target keyword to your domain will conflict with your domains brand building efforts, you might want to consider your target keywords in a byline. With adding a byline, you are able to describe what you do that includes your target keywords. Bylines will become an important part of your branding efforts in the long run.
Remember to carefully explore your options when you decide on a domain name to register. If you are thinking of building a permanent domain name that reflects the brand you want to build, avoid using a domain with hyphens. Use your imagination and create a domain name that is catchy that your visitors will remember.
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